Providing market intelligence for more than 35 years

Rapid TV News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing options beyond traditional broadcast and pay-TV," said Barbara Kraus, director of research for Parks Associates, explaining the rationale for such a move. "Roku is the most-used streaming media player in the US. While Roku provides more than 1,500 channels, the new Seagate channel will enable consumers to also easily access owned content, including music, home videos, photos, and licensed movies from the same interface."

From the article "Seagate launches personalised Roku channel." 

Previously In The News

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Roku, Apple TV penetration doubles in two years

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed. Parks Associat...

More than two-fifths of US broadband homes take online video

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates...

LiveRail notches growth in Q3 for programmatic ads

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it...