Providing market intelligence for more than 35 years

Rapid TV News

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing options beyond traditional broadcast and pay-TV," said Barbara Kraus, director of research for Parks Associates, explaining the rationale for such a move. "Roku is the most-used streaming media player in the US. While Roku provides more than 1,500 channels, the new Seagate channel will enable consumers to also easily access owned content, including music, home videos, photos, and licensed movies from the same interface."

From the article "Seagate launches personalised Roku channel." 

Previously In The News

Half of pay-TV subs with HBO OTT would cut the cord

HBO's prospects for picking up a new audience with a standalone streaming service are looking pretty good: about 17% of US broadband households are likely to subscribe to an over-the-top (OTT) vide...

Quarter of US broadband households own streaming media device

The connected home is increasingly becoming smarter and a hub for wireless video according to research from Parks Associates. RokuSeagateIn its report, Parks found that ownership and usage of c...

Netflix gnaws away at pay-TV, Premium Channel VOD revenues

The increasing influences of OTT in the decision processes of pay-TV consumers, says the Choosing Content: Viewing Video report from Parks Associates, raises the possibility of Watch Instantly cann...

Strong European preference for PC for online video, but business models challenged

New research by Parks Associates analysing broadband and pay-TV services, business models, and consumer preferences has found that in some countries viewers prefer PCs over TVs for watching video,...