Register

I agree with the Privacy Policy

Rapid TV News

Three out of seven key segments dominate multiscreen video

June 27, 2014

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks Associates.

In its 360 View: Entertainment Services in US Broadband Households survey of 10,000 US broadband households in the first quarter of 2014, these three segments average nine hours of viewing per week on a smartphone or tablet compared with less than 15 minutes per week for the remaining four segments. The average among all US broadband households is 2.9 hours per week, and the travellers, avid viewers and multiscreeners groups represent less than one-third of all homes.

These three segments also have high percentages of younger consumers, with roughly half from each segment aged 18-34, but there are notable differences among them, especially in pay-TV subscriptions.

From the article "Three out of seven key segments dominate multiscreen video."

Previously In The News

TV users gravitate towards dedicated apps

In a move that could have profound ramifications for programming, more research has confirmed the trend that TV users are increasingly turning to dedicated apps to access TV channels. According...

Roku, Apple TV penetration doubles in two years

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed. Parks Associat...

More than two-fifths of US broadband homes take online video

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates...

LiveRail notches growth in Q3 for programmatic ads

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17
›