Register

I agree with the Privacy Policy

Rapid TV News

TV remains overwhelming leader for video viewing

September 18, 2014

US broadband households spend an average of 1.3 hours per week watching video on a tablet and 1.6 hours per week on a smartphone, compared with almost 20 hours per week on a TV.

That's according to research from Parks Associates, based on a nationwide 1Q 2014 survey of US broadband households. The firm also found that despite the popularity of mobile platforms, the TV remains the preferred screen for video viewing, while the PC has shown significant declines as a video-viewing platform.

"The percentage of video viewership among tablet households has tripled since 2010, rising from 9% to 28%," said Glenn Hower, research analyst at Parks Associates. "For smartphone households, the percentage of video viewership doubled from 16% in 2010 to 31% in 2014. Increases in multiscreen video viewing are significant, but ultimately neither platform can duplicate the visual experience of the larger TV screen. Successful multiscreen video services need to offer unique services for each platform, complement the content on other screens, and leverage the typical conditions where people use certain devices."

From the article, "TV remains overwhelming leader for video viewing" by Michelle Clancy.

Previously In The News

4KTVs to hit mainstream pricing by 2016

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates. The firm predict...

NAB 2014: Roku outguns Apple TV on TV and movie over-the-top use

Leading US analyst Parks Associates has revealed survey data showing that more Roku owners than Apple TV owners use an over-the-top (OTT) service. Specifically, the firm's Streaming CE and Cont...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...

‹
1
2
...
8
9
10
11
12
13
14
15
16
17