Register

I agree with the Privacy Policy

Rapid TV News

US online pay-TV households set to double

May 14, 2018

“In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016,” said Parks Associates senior director of research Brett Sappington.

“Over 60% of these households are planning to subscribe to an online pay-TV service, either standalone or as part of a service bundle, so consumers are showing a willingness to test alternate pay-TV offerings. While OTT gives subscribers the opportunity to pick and choose single services, it is easier for them to manage a single bundle. Desire for this convenience will continue to drive interest in online pay-TV services, provided they hit the right price point and deliver the desired content channels.”

From the article "US online pay-TV households set to double."

Previously In The News

Netflix gnaws away at pay-TV, Premium Channel VOD revenues

The increasing influences of OTT in the decision processes of pay-TV consumers, says the Choosing Content: Viewing Video report from Parks Associates, raises the possibility of Watch Instantly cann...

Pay-TV services in Brazil are hot, hot, hot

Parks Associates' latest global research finds that overall, Brazil is outpacing Russia, China, and India in its growth rate for pay-TV subscriptions. During 2011, pay-TV service subscriptions in B...

Escalating mobile video usage will force operator investment in 2012

"Smartphone user growth translates into skyrocketing mobile data usage, which will test network capacity as well as pricing power of the operators," noted Parks Associates. Parks Associates not...

Video services, pay-TV and OTT set for big change

Consumer viewership of online video has dramatically increased in the past few years, and this trend will continue in 2012, according to a research note from Parks Associates. Parks said that this...

‹
1
2
...
11
12
13
14
15
16
17
18
19
20
›