Register

I agree with the Privacy Policy

Rapid TV News

US online pay-TV households set to double

May 14, 2018

“In 2017, 14% of non-pay-TV households were planning to subscribe to a service in the next 12 months, a notable increase from 2015 and 2016,” said Parks Associates senior director of research Brett Sappington.

“Over 60% of these households are planning to subscribe to an online pay-TV service, either standalone or as part of a service bundle, so consumers are showing a willingness to test alternate pay-TV offerings. While OTT gives subscribers the opportunity to pick and choose single services, it is easier for them to manage a single bundle. Desire for this convenience will continue to drive interest in online pay-TV services, provided they hit the right price point and deliver the desired content channels.”

From the article "US online pay-TV households set to double."

Previously In The News

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates. Indeed The Evolving...

Three out of seven key segments dominate multiscreen video

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks...

Interest in Chromecast 'wanes'

Enthusiasm for the Google Chromecast streaming video dongle appears to be waning, analyst Parks Associates has noted in a first quarter 2014 consumer survey. Even though ownership of the $35 pr...

Young viewers key in driving OTT market

A report from Parks Associates has revealed the full extent to which younger viewers are driving the uptake of over-the-top (OTT) services, in particular over multiple devices. The analyst's Tr...

‹
1
2
...
11
12
13
14
15
16
17
18
19
20
›