Register

I agree with the Privacy Policy

The Boston Globe

Zynga to buy Cambridge game maker Conduit Labs

August 17, 2010

The Boston Globe Pietro Macchiarella, a research analyst at Parks Associates in Dallas, was more optimistic. He said only a tiny percentage of free-to-play gamers make in-game purchases, but those players lay out about $10 a month, on average.

Zynga does not reveal its revenues, but the company says its games attract 215 million users per month. If only 1 percent of Zynga players spent the average amount, the company would generate $258 million in revenue per year, not counting advertising sales. “Even a small percentage means a lot of money,’’ Macchiarella said.

From the article, "Zynga to buy Cambridge game maker Conduit Labs" by Hiawatha Bray

Previously In The News

Like to chat at the movies? Lycos site may be just for you

Another analyst, Michael Cai of Parks Associates in Dallas, said the Lycos Cinema technology was "really pretty cool," but he didn't see much future for Lycos Cinema as a general-interest site. Cai...

The big 10 online games

Michael Cai, Internet analyst for Parks Associates in Dallas, said that Verizon sees online gamers as a crucial market for advanced Internet services. ``The core gamer segment is known to be heavy d...

Mobile gaming a woman's world

Women make up 59 per cent of all consumers who play games on cellphones, according to Parks Associates, a research firm. And they drive more than 60 per cent of the revenue in almost every genre of...

Cable wants to be a player

In video games, cable companies see a lucrative business with several options for profit. The video game industry generated $12 billion in revenue last year, according to Parks Associates, a Dallas...

‹
1
2
3
›