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Value-added services are the lifeline for future growth and revenues for global broadband providers, who must find ways to stay competitive as broadband services reach saturation levels, according to international research firm Parks Associates. The firm’s Broadband Services: Global Outlook (Second Edition) reports broadband penetration in South Korea exceeds 90% and many countries in Northern Europe, including Finland, Denmark, the Netherlands, Sweden, and Norway, surpass 75%. In the U.S., 66% of American adults had a high-speed connection at home as of 2010.