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Yahoo! Finance & News

Consumers want connected cars

May 02, 2014

The survey's findings are also backed up by the most recent report on the subject by Parks Associates. It claims that 33 percent of US consumers want the ability to listen to their music libraries in their cars and there is also a growing demand for navigation, vehicle performance and diagnostics features and of course hands-free phone access.

"The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity," said Jennifer Kent, Senior Analyst, Parks Associates. "Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones."

From the article, "Consumers want connected cars."

Previously In The News

International Research Firm Parks Associates Launches New Website for Consumer Technology Industry Analysis and Events

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.co...

Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

Parks Associates to Speak at 2011 Broadband Properties Summit

Parks Associates’ President and Research Directors will participate on Telehealth, Energy Management, and Home Networking panels at the 2011 Broadband Properties Summit on April 27-28 in Dallas....

Parks Associates to Present New Research on Products and Services for the Connected Consumer

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Livi...

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