Register

I agree with the Privacy Policy

Yahoo! Finance & News

Consumers want connected cars

May 02, 2014

The survey's findings are also backed up by the most recent report on the subject by Parks Associates. It claims that 33 percent of US consumers want the ability to listen to their music libraries in their cars and there is also a growing demand for navigation, vehicle performance and diagnostics features and of course hands-free phone access.

"The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity," said Jennifer Kent, Senior Analyst, Parks Associates. "Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones."

From the article, "Consumers want connected cars."

Previously In The News

Consumers to increase holiday CE spending by over 33% compared to 2011, with tablets overtaking laptops as hottest item

New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing...

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

Parks Associates to host 7th Annual CONNECTIONS™ Summit at 2013 CES Tuesday in South Hall, Rooms S204-S205

International research firm Parks Associates invites media to attend the 7th annual CONNECTIONS™ Summit at CES,10 A.M.-5:15 P.M. on Tuesday, January 8, 2013, in Las Vegas, followed by a reception s...

‹
1
2
...
16
17
18
19
20
21
22
...
32
33
›