Register

I agree with the Privacy Policy

Yahoo! Finance & News

Consumers want connected cars

May 02, 2014

The survey's findings are also backed up by the most recent report on the subject by Parks Associates. It claims that 33 percent of US consumers want the ability to listen to their music libraries in their cars and there is also a growing demand for navigation, vehicle performance and diagnostics features and of course hands-free phone access.

"The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity," said Jennifer Kent, Senior Analyst, Parks Associates. "Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones."

From the article, "Consumers want connected cars."

Previously In The News

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. "The pe...

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

Smartphones and tablets driving interactive TV viewing

Enriching the viewing experience with show-related info Now, the latest research from Parks Associates reveals that tablet and smartphone owners are turning to their devices for interactive TV...

‹
1
2
3
4
5
6
7
8
9
10
...
32
33
›