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Few cable users aware of TV Everywhere

June 21, 2012

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV — the No. 2 multichannel service in the U.S. — even know about TV Everywhere, the pay TV industry’s broad initiative to move video content onto digital platforms and preserve its business model in the process.

In his presentation, Sappington quoted an unnamed representative for Dish Network (total awareness: 19 percent), who purportedly told him that the satellite service’s marketing priorities were for its core services, not TV Everywhere.

From the article, "Few cable users aware of TV Everywhere" by Daniel Frankel.

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