Providing market intelligence for more than 35 years

Yahoo! Finance & News

Five Ways to Kick the Cable TV Habit and Save Serious Cash

Fewer than 5 percent of cable subscribers have cut the cord, according to research firm Parks Associates, but nearly all of them did it for the same reason: Their cable bills were too damned high. The average American now pays nearly $100 a month for cable TV, says the NPD Group, a bill expected to top $200 by the year 2020. Meanwhile, cable providers consistently rank among the worst companies in annual surveys of customer satisfaction. That’s a big reason why pay TV subscriptions have been steadily declining.

Believe it or not, rooftop TV antennas are making a comeback, says Brett Sappington, director of research at Parks Associates.

From the article, "Five Ways to Kick the Cable TV Habit and Save Serious Cash" by Dan Tynan.

Previously In The News

Consumers turning to apps to make shopping decisions

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. According to Parks Associates, over 25 percent of shoppers use their devices to...

5 questions to ask yourself before you buy a smart watch

Smart watches have been in the tech news a lot lately—particularly since Apple introduced its much-anticipated Apple Watch last week. Still, while some analysts suggest smart watch sales will grow...

Facebook-style games to be worth $5bn a year by 2015

"250 million people play games like Zynga's CityVille and Farmville on Facebook every month," says Pietro Macchiarella, analyst at Parks Associates, valuing 2010's social gaming revenue at $1 billi...

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...