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Google Is Now Officially Beating Apple In The TV Streaming Market

December 03, 2014

Roku and Apple dominated the TV streaming market last year, but now Google’s Chromecast has pulled ahead of Apple to become a front-runner.

Research firm Parks Associates just released some new data on the most dominant brands when it comes to set-top boxes and streaming sticks (via 9to5Google).

Roku is still in the lead since it made up 29% of streaming set-top box sales in the first three quarters of 2014, but Google’s Chromecast came in second with 20% of the market.

This pushed Apple back to third place with 17% of the streaming TV market. Amazon landed in fourth place with its new Fire TV, which captures 10% of the market.

From the article "Google Is Now Officially Beating Apple In The TV Streaming Market" by Lisa Eadicicco.

Previously In The News

International Research Firm Parks Associates Launches New Website for Consumer Technology Industry Analysis and Events

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.co...

Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

Parks Associates to Speak at 2011 Broadband Properties Summit

Parks Associates’ President and Research Directors will participate on Telehealth, Energy Management, and Home Networking panels at the 2011 Broadband Properties Summit on April 27-28 in Dallas....

Parks Associates to Present New Research on Products and Services for the Connected Consumer

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Livi...

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