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Google Is Now Officially Beating Apple In The TV Streaming Market

December 03, 2014

Roku and Apple dominated the TV streaming market last year, but now Google’s Chromecast has pulled ahead of Apple to become a front-runner.

Research firm Parks Associates just released some new data on the most dominant brands when it comes to set-top boxes and streaming sticks (via 9to5Google).

Roku is still in the lead since it made up 29% of streaming set-top box sales in the first three quarters of 2014, but Google’s Chromecast came in second with 20% of the market.

This pushed Apple back to third place with 17% of the streaming TV market. Amazon landed in fourth place with its new Fire TV, which captures 10% of the market.

From the article "Google Is Now Officially Beating Apple In The TV Streaming Market" by Lisa Eadicicco.

Previously In The News

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Cable operators buff up guides for Internet age

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After...

115 Million U.S. and Canadian Pay-TV Subscribers Will Have Access to Multiscreen Services From Pay-TV Provider by 2016

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2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' "Voice Recognition & Control on Mobile Devices," based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri...

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