Providing market intelligence for more than 35 years

Yahoo! Finance & News

New service wants to see if you'll pay for your YouTube favorites

The biggest question for Vessel, though, is how many of the people who like to watch short videos are the kind of people who will pay $3 a month for early access. "The real challenge for Vessel will be to develop a following of consumers that find it valuable to return to the service day after day or week after week,” says Brett Sappington, director of research at Parks Associates, which surveys online viewers regularly. "They have to have enough new content to keep folks coming back."

Vessel won’t benefit from one of YouTube’s greatest strengths, the incredibly viral spread of popular videos, Sappington warns. "While a video can go viral on YouTube and can be watched by anyone, Vessel's pay wall will likely prevent a video from being watched by anyone that is not a subscriber,” he says.

From the article "New service wants to see if you'll pay for your YouTube favorites" by Aaron Pressman.

Previously In The News

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

Parks Associates to host 7th Annual CONNECTIONS™ Summit at 2013 CES Tuesday in South Hall, Rooms S204-S205

International research firm Parks Associates invites media to attend the 7th annual CONNECTIONS™ Summit at CES,10 A.M.-5:15 P.M. on Tuesday, January 8, 2013, in Las Vegas, followed by a reception s...

M2M: The Next Billion Mobile Connections - Essential Analysis of the Growing Wireless M2M Industry

In this report, Parks Associates analysts examine the growing wireless M2M industry and highlight opportunities in this space for mobile service providers in the U.S. and globally. The report i...

Tech agenda: Connections 2013

Connections 2013 May 20- 23 Las Vegas, Nevada, USA Billed as the premier connected home conference and showcase and hosted by research firm Parks Associates, it focuses on emerging technolo...