Providing market intelligence for more than 35 years

Yahoo! Finance & News

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In addition to completing transactions, this functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers, all via the remote control.

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV households will own a Smart TV.

From the article, "Samsung Electronics and Delivery Agent Launch T-Commerce Shopping."

Previously In The News

AT&T Digital Life and Parks Associates Address Home Security, IP Connected Home Services in Keynotes at CONNECTIONS(TM) at CTIA 2013

Tricia Parks, CEO, Parks Associates, presents today on the growing presence of IP-enabled solutions in the home management and security markets as part of her keynote address "Emerging Markets for...

CTIA 2014 Partners with NAHB 2014 "Design and Construction Week"

CTIA-The Wireless Association® today announced partnerships with the National Association of Home Builders (NAHB) 2014 "Design and Construction Week" (DCW) and Parks Associates for the CTIA 2014™ S...

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Google Is Now Officially Beating Apple In The TV Streaming Market

Roku and Apple dominated the TV streaming market last year, but now Google’s Chromecast has pulled ahead of Apple to become a front-runner. Research firm Parks Associates just released some new...