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Smartphone: King of Convergence

June 13, 2011

This report updates Parks Associates' smartphone research using the latest market data and consumer survey results. Topics covered include smartphone sales and market shares, feature trends, new mobile applications and services, and smartphone adoption among enterprise customers and consumers. The report concludes with a five-year forecast of smartphone unit sales and smartphone users.

"Smartphone penetration jumped another 9% in the U.S. from 3Q09 to 3Q10, and Google's Android OS benefited most from consumers' demand for smartphones. Global demand for smartphones has been phenomenal," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. "This new mobile computing platform has opened up endless business opportunities for carriers, app developers, and content distributors."

Previously In The News

Immersive viewing: second screen content hitting the spot

As more and more TV shows and broadcasters create supporting apps, in the US at least the second-screen phenomenon is starting to become mainstream viewing behavior, especially among younger digita...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In additio...

Roku Beats Apple TV In Homes With Streaming Media Devices

About 14% of all households have a streaming media device, twice the number that had one two years ago, research firm Parks Associates says today. But the most interesting finding in its new report...

Consumers turning to apps to make shopping decisions

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. According to Parks Associates, over 25 percent of shoppers use their devices to...

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