Register

I agree with the Privacy Policy

Yahoo! Finance & News

The tablet market's problem is Apple, not the other way around

May 05, 2014

"We're seeing a bit of the natural adoption cycle going on with tablets," says John Barrett, an analyst with Park Associates. "Early buyers want lots of features, which is Apple's forte. The value shoppers come later and they're more willing to make trade-offs for price."

The second Apple issue is related to the first. At the low end of the market, tablets costing a few hundred dollars or less, Apple has left a so-called price umbrella for competitors. Apple lowered its entry price from $499 to $329 at the end 2012 with the iPad Mini. But since then, it has only cut the price of the Mini by $30 while competitors including Samsung, Google and Amazon have gone much lower. Samsung’s new Galaxy Tab 4 sells for $200 and Amazon is selling tablets for as little as $129.

From the article, "The tablet market's problem is Apple, not the other way around" by Aaron Pressman.

Previously In The News

International Research Firm Parks Associates Launches New Website for Consumer Technology Industry Analysis and Events

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.co...

Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

Parks Associates to Speak at 2011 Broadband Properties Summit

Parks Associates’ President and Research Directors will participate on Telehealth, Energy Management, and Home Networking panels at the 2011 Broadband Properties Summit on April 27-28 in Dallas....

Parks Associates to Present New Research on Products and Services for the Connected Consumer

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Livi...

‹
1
2
...
7
8
9
10
11
12
13
...
32
33
›