Register

I agree with the Privacy Policy

Yahoo! Finance & News

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the article, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

International Research Firm Parks Associates Launches New Website for Consumer Technology Industry Analysis and Events

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.co...

Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

Parks Associates to Speak at 2011 Broadband Properties Summit

Parks Associates’ President and Research Directors will participate on Telehealth, Energy Management, and Home Networking panels at the 2011 Broadband Properties Summit on April 27-28 in Dallas....

Parks Associates to Present New Research on Products and Services for the Connected Consumer

Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Livi...

‹
1
2
...
7
8
9
10
11
12
13
...
32
33
›