Register

I agree with the Privacy Policy

Yahoo! Finance & News

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the article, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

AT&T Digital Life and Parks Associates Address Home Security, IP Connected Home Services in Keynotes at CONNECTIONS(TM) at CTIA 2013

Tricia Parks, CEO, Parks Associates, presents today on the growing presence of IP-enabled solutions in the home management and security markets as part of her keynote address "Emerging Markets for...

CTIA 2014 Partners with NAHB 2014 "Design and Construction Week"

CTIA-The Wireless Association® today announced partnerships with the National Association of Home Builders (NAHB) 2014 "Design and Construction Week" (DCW) and Parks Associates for the CTIA 2014™ S...

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

In a second phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing. In additio...

‹
1
2
...
5
6
7
8
9
10
11
...
32
33
›