Providing market intelligence for more than 35 years

Yahoo! Finance & News

TargetSpot Unveils Industry’s First Digital Audio Advertising Research

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.”

Conducted by Parks Associates, the reports unveil the behavioral trends of an emerging “Super Demographic,” and cement the value of digital audio advertising both as a direct and a complementary marketing channel. From the article,

“TargetSpot Unveils Industry’s First Digital Audio Advertising Research”

Previously In The News

Cable operators buff up guides for Internet age

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After...

115 Million U.S. and Canadian Pay-TV Subscribers Will Have Access to Multiscreen Services From Pay-TV Provider by 2016

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session "Who is Watching TV Everywhere" at The Cable Show's Imagine Park on...

2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' "Voice Recognition & Control on Mobile Devices," based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri...

AT&T Digital Life and Orange to Keynote CONNECTIONS(TM) Europe, November 12-13 in Amsterdam

Parks Associates today announced the preliminary agenda, early sponsors, and confirmed keynote speakers from AT&T and Orange for CONNECTIONS™ Europe: Monetization Strategies for the Connected Home,...