Register

I agree with the Privacy Policy

Yahoo! Finance & News

TargetSpot Unveils Industry’s First Digital Audio Advertising Research

April 13, 2011

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.”

Conducted by Parks Associates, the reports unveil the behavioral trends of an emerging “Super Demographic,” and cement the value of digital audio advertising both as a direct and a complementary marketing channel. From the article,

“TargetSpot Unveils Industry’s First Digital Audio Advertising Research”

Previously In The News

Roku 3 tops Amazon Fire TV, Apple TV, and Chromecast in streaming player shootout

If you don't have an Internet-connected TV, or the one you have isn't able to access some services you'd like to use, you may be considering a stand-alone streaming media player. That's no surprise...

Apple Unveils Watch, Bigger-Screen IPhones in Product Blitz

According to Parks Associates, 2.8 million so-called smart watches were sold last year, along with another 13.6 million fitness tracking devices. From the article "Apple Unveils Watch, Bigger-S...

Apple could offer loyalty rewards for mobile payments

“It’s a technique worth trying,” says Jennifer Kent, a senior analyst at market researcher Parks Associates. “Mobile payments have had a difficult time getting traction with consumers.” A possi...

5 questions to ask yourself before you buy a smart watch

Smart watches have been in the tech news a lot lately—particularly since Apple introduced its much-anticipated Apple Watch last week. Still, while some analysts suggest smart watch sales will grow...

‹
1
2
...
24
25
26
27
28
29
30
31
32
33
›