Register

I agree with the Privacy Policy

Yahoo! Finance & News

TargetSpot Unveils Industry’s First Digital Audio Advertising Research

April 13, 2011

TargetSpot, the largest digital audio advertising network, today releases the industry’s first in-depth Internet Radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.”

Conducted by Parks Associates, the reports unveil the behavioral trends of an emerging “Super Demographic,” and cement the value of digital audio advertising both as a direct and a complementary marketing channel. From the article,

“TargetSpot Unveils Industry’s First Digital Audio Advertising Research”

Previously In The News

Roku Slims Down With New Internet-Streaming Device Design

“Smart TV manufacturers have struggled to find an application platform that sticks with consumers especially since software is not their area of expertise,” said Kurt Scherf, vice president and pri...

Will the smartwatch be the key that unlocks connected health?

The market for wearable technology devices is still in its infancy but consumers are already favoring health and fitness applications. New Parks Associates research published Tuesday shows that...

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. "The pe...

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

‹
1
2
3
4
5
6
7
8
9
10
...
32
33
›