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Will the smartwatch be the key that unlocks connected health?

July 06, 2015

The market for wearable technology devices is still in its infancy but consumers are already favoring health and fitness applications.

New Parks Associates research published Tuesday shows that just 9% of US broadband households intend to invest in a smartwatch in 2015 and that 40% of shoppers have set a price limit of $100-$250.

This is "roughly equivalent to a high-end fitness tracker," said Harry Wang, director, Health and Mobile Research, Parks Associates. "We are in the early stages in the likely merger of smartwatch and fitness tracker product categories."

Fitness applications are already proving to be the most popular use cases for smartwatch owners and this could have a huge impact on the future of digital health.

From the article "Will the smartwatch be the key that unlocks connected health?"

Previously In The News

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Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

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Analysts from international research firm Parks Associates will address key consumer and technology trends and present research during a special Analyst Roundtable at CONNECTIONS™: The Digital Livi...

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