Register

I agree with the Privacy Policy

Yahoo! Finance & News

Will the smartwatch be the key that unlocks connected health?

July 06, 2015

The market for wearable technology devices is still in its infancy but consumers are already favoring health and fitness applications.

New Parks Associates research published Tuesday shows that just 9% of US broadband households intend to invest in a smartwatch in 2015 and that 40% of shoppers have set a price limit of $100-$250.

This is "roughly equivalent to a high-end fitness tracker," said Harry Wang, director, Health and Mobile Research, Parks Associates. "We are in the early stages in the likely merger of smartwatch and fitness tracker product categories."

Fitness applications are already proving to be the most popular use cases for smartwatch owners and this could have a huge impact on the future of digital health.

From the article "Will the smartwatch be the key that unlocks connected health?"

Previously In The News

Parks Associates Invites Media to Attend 16th Annual CONNECTIONS™: The Digital Living Conference and Showcase This Week

International research firm Parks Associates will host the 16th Annual CONNECTIONS™: The Digital Living Conference & Showcase, June 5-7 at the Gaylord Texan Resort and Convention Center in Grapevin...

Parks Associates addresses new bundled service strategies for service providers at ESX 2012

Parks Associates estimates 2011 revenue from connected home and security monitoring services at $9.4B and will grow to $13.8B by 2016. Tom Kerber, Director, Research, Home Controls & Energy, Parks...

Few cable users aware of TV Everywhere

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappin...

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. "The pe...

‹
1
2
...
14
15
16
17
18
19
20
...
32
33
›