Register

I agree with the Privacy Policy

Yahoo! Finance & News

Will the smartwatch be the key that unlocks connected health?

July 06, 2015

The market for wearable technology devices is still in its infancy but consumers are already favoring health and fitness applications.

New Parks Associates research published Tuesday shows that just 9% of US broadband households intend to invest in a smartwatch in 2015 and that 40% of shoppers have set a price limit of $100-$250.

This is "roughly equivalent to a high-end fitness tracker," said Harry Wang, director, Health and Mobile Research, Parks Associates. "We are in the early stages in the likely merger of smartwatch and fitness tracker product categories."

Fitness applications are already proving to be the most popular use cases for smartwatch owners and this could have a huge impact on the future of digital health.

From the article "Will the smartwatch be the key that unlocks connected health?"

Previously In The News

Consumers to increase holiday CE spending by over 33% compared to 2011, with tablets overtaking laptops as hottest item

New Consumer Analytics research from Parks Associates indicates U.S. consumers plan to spend over 33% more on CE devices this holiday season compared to last year, with the total amount increasing...

A ray of light for Microsoft’s Surface: Consumer interest doubled Nexus tablet interest ahead of holidays

Tablets are a hot category once again this holiday season and as it did in 2011, Apple’s iPad lineup is seen leading the pack this year. According to a survey conducted between October and November...

Most US tablet shoppers considering an iPad

Just in case there was any doubt remaining about the growing popularity of tablets, Parks Associates published Friday the results of its latest survey into the buying habits of the US public this h...

Parks Associates to host 7th Annual CONNECTIONS™ Summit at 2013 CES Tuesday in South Hall, Rooms S204-S205

International research firm Parks Associates invites media to attend the 7th annual CONNECTIONS™ Summit at CES,10 A.M.-5:15 P.M. on Tuesday, January 8, 2013, in Las Vegas, followed by a reception s...

‹
1
2
...
16
17
18
19
20
21
22
...
32
33
›