Using Technology to Bridge Broadcast and OTT Video

Thursday, April 8, 2021 | 11 AM CT (12 PM ET)

Comcast - Parks Associates free research WebcastComplete the form on this page to register for this webinar.

Co-hosted by Comcast Technology Solutions and
Parks Associates

Change is the new normal for the video services market. The overall annual OTT churn rate is 38%.

The relationship between content, consumers, and services is constantly changing. Services have to transform their operations to reduce costs, meet future demand, and support new business models. In this ever-changing environment, it is critical for content and streaming providers to have the right tools to process, manage, and deliver content to both broadcast and digital destinations.

In this webinar, industry leaders discuss the challenges inherent in operating in a market in the midst of a major transition and the technologies needed to find success.


  • Examine the unique challenges and opportunities that content and streaming providers face, and how new technologies can inform business strategies
  • Better understand how broadcast and streaming operations intersect today and how to capitalize on the convergence moving forward
  • Learn how to build your streaming operations toolbox
  • Understand strategies to incorporate flexibility, scalability, and reliability


Mark A. Aitken, SVP of Advanced Technology, Sinclair Broadcast Group; President, ONE Media

Peter Gibson, Executive Director, Content and Streaming Providers, Comcast Technology Solutions

Steve Nason, Research Director, Parks Associates

Mark A. Aitken Mark A. Aitken, SVP of Advanced Technology, Sinclair Broadcast Group

Mark A. Aitken has served as Sinclair’s Senior Vice President/Vice President of Advanced Technology since July 2011 and prior to that, he served as Director of Advanced Technology. In 2016, Mr. Aitken became President of ONE Media, Sinclair’s innovations company. He is responsible for representing the group’s interests in regulatory, technical and standards issues within industry-related organizations and before regulatory agencies both in the US and internationally.

Prior to his involvement with Sinclair, Mr. Aitken worked with COMARK Communications where he held several positions including Manager of the Systems Engineering, RF Engineering and Sales Engineering groups, as well as Director of Marketing and Sales Support which included digital television strategic planning responsibilities. While with COMARK, Mr. Aitken was part of the “Emmy Award Winning Team” that revolutionized the broadcast industry by bringing Inductive Output Tube (IOT) technology to the marketplace.

Peter Gibson Peter Gibson, Executive Director, Content and Streaming Providers, Comcast Technology Solutions

Between his time as product leader for Comcast Technology Solutions and for thePlatform (which was acquired by Comcast in 2015), Peter brings well over a decade of experience in the design and execution of video management and delivery solutions for clients at every scale. As Executive Director for Comcast Technology Solutions’ C&SP, Peter and his team are solving for the increasing demands of multi-platform, ultra-high quality and live video delivery, and bringing the next generation of associated technologies to market. 
Prior to his time at Comcast Technology Solutions and thePlatform, Peter worked at several internet start-ups ranging from financial web-services to web auction platforms. He received his degree in Computer Science from the University College Dublin in 2001.  

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