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Latest In The News

Apple TV+ Joins an Industry that has Been Stagnant for Three Years

Parks Associates recently released a study that uncovered household spending on subscription over th...

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Homes Now Have 10+ Connected Devices: Parks Associates

"Interoperability continues to be a leading challenge for the smart home industry," said Chris O'Del...

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Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

Roku held 37 percent of the market share of streaming media players as of early 2018, a Parks Associ...

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Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Asso...

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Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a conne...

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A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Assoc...

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