Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market...

Saving Money Top Driver For Smart Home Device Purchasing

The majority (61%) of households that do not own and do not intend to purchase a smart home device c...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily i...

Longer Lives, Better Lives: Disruptive Technology, M2M, and Greater Longevity

An analysis by AARP’s strategic intelligence team in concert with the market research firm Parks Ass...

TV antennas are making a comeback in the age of digital streaming

Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a...

Three out of four consumers worry about internet hacking

Hacking concerns are high among consumers, particularly those who own connected devices. Worry that...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox