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Latest In The News

Wearables Find Market With 55+ Users, Big Gains Predicted For Next Year

Parks Associates in May estimated that over 10% of the 65+ population will own a PERS -- for Persona...

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Android TV's Quiet Fight for Market Share

By another measure -- active accounts -- Amazon claims to have surpassed Roku. It reported 25 millio...

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Netflix, Disney, and other media giants will battle over streaming in 2019

According to Parks Associates, online streaming paid-TV services have grown significantly in the pas...

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Smart Speakers Increasingly Used to Control Smart Home Products

Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a...

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Diginets Come Of Age

The share of U.S. households that acquire their TV signals via over-the-air antenna increased to 20...

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Parks: Broadcast TV Still Trumps Streaming Video

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV stil...

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