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Latest In The News

Parks: Roku Most-Used Streaming Media Device

Roku is the most popular brand of streaming media players, followed by Amazon’s Fire TV, according t...

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The hidden cost of smart home technology

42% of American households with internet now own at least one smart home device, according to the ma...

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Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households re...

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Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge i...

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EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer intere...

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Warner Bros. Discovery and Disney launch Hulu, Disney+, Max bundle

According to Parks Associates research, U.S. households that had five or more OTT subscriptions decl...

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