Parks Associates In The News

Latest In The News

CE Consumers Show Stronger Than Expected Brand Loyalty

“Building brand mindshare early is critical so that consumers associate your brand with a category o...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. An...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purch...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, accord...

Most Consumer Electronics Buyers Consider Only One Brand

The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, accord...

Netgear Orbi – Tri-band WiFi For Your Entire Home

“The connected home has become more data hungry than ever, and video consumption is the primary driv...

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About Parks Associates

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

CE Consumers Show Stronger Than Expected Brand Loyalty

OTT At A Tipping Point, Poised For Rapid Growth

Brand Preference Steering Consumer CE Purchase Decisions

Most Consumer Electronics Buyers Consider Only One Brand

Most Consumer Electronics Buyers Consider Only One Brand

Netgear Orbi – Tri-band WiFi For Your Entire Home

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Mindi Sue Sternblitz-

Rubenstein

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