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Apple TV Sees Impressive Sales Growth in 2015

Apple Inc.’s (NASDAQ:AAPL) fourth-gen Apple TV unit sales grew 50% year-over-year (YoY) in 2015, Mac...

How Will We Search For TV Shows In The Future?

Traditional TV providers struggle to remain relevant to the adults of the future. Research from Park...

Amazon's Alexa Speaks To The Connected Home

The Amazon Echo (more commonly known as “Alexa” based on the keyword voice command that triggers the...

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

A report just released by Parks Associates says that Apple TV sales in the U.S. increased by a whopp...

The Impact Of Operations Transformation On Human Resources

You can read about the motives driving the transformation in TV operations including agility, the cr...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and t...

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