Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is...

Don't assume Apple will own the smart home -- here's why

Consider usage, though, and the underdog's prospects start looking up. From a Parks Associates st...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours pe...

More Connected Devices Means More Support Needed

As more consumer devices and services get connected, they’re looking for more in the way of tech...

DLNA Releases New Guidelines for Viewing Subscription TV Content on Multiple Home

The Digital Living Network Alliance (DLNA®) today released the organization’s CVP-2 Guidelines an...

Roku Users Just Beat Apple TV In Streaming Video

Among those who use streaming media players, Roku owners tally slightly better results than Apple...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox