Parks Associates In The News

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Beacons and Smart Homes: It's All About the Value

The number of smart home products owned by consumers increased more than 50% over the last year, acc...

2015 a blockbuster year for OTT

That over-the-top services (OTT) now permeate the mainstream is beyond doubt, but OTT really hit the...

Speed Beats Price For Broadband Switchers

According to research from Parks Associates, 35% of the U.S. households that switched broadband prov...

Samsung leads 4K TV shipments

"For both flat-panel purchasers and the sub-group of 4KTV purchasers, 44% made the purchase after se...

What's going on in the world? You can find out using CNNgo on Roku

For CNN, it makes sense to bring the platform to Roku. A recent survey by Parks Associates found tha...

Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption

With the fourth quarter and holidays integral to television sales, new data from Parks Associates sa...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Beacons and Smart Homes: It's All About the Value

2015 a blockbuster year for OTT

Speed Beats Price For Broadband Switchers

Samsung leads 4K TV shipments

What's going on in the world? You can find out using CNNgo on Roku

Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption

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Mindi Sue Sternblitz-

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