Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

TV-Centric Apps On The Rise

In the first quarter of 2013, 14% of tablet/smartphone users were found to use TV-content apps, w...

Varied Usage For Programming, Content Apps

People are regularly using apps from programmers, content providers and OTT companies to consume...

Mobile SEO Risks Force Brands To Comply With Google Changes

Parks Associates estimates 48% of U.S. smartphone owners use apps for daily information and enter...

The unlikely group putting the kibosh on cable TV: Parents

The shift in attitude underscores a broader change in the viewing habits of not just the young an...

Siri speaks louder than Google to most voice-control users

The dulcet tones of Apple's Siri and Google Now are getting high marks from most users, but Siri'...

Cable and Broadcast in TV Everywhere's Bed; In-Stream Engagement Strong

That key underpinning indicates that TV programmers remain in bed - understandably so - with thei...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox