Parks Associates In The News

Latest In The News

More than One in Five Emerging Adults Use Someone Else's Video Streaming Account

A new report from Parks Associates, a Dallas-based market research firm, found that more than 10% of...

11% Of American Households Rely On Shared Video Streaming Accounts

Netflix, Hulu Plus, and Amazon Instant Video subscribers are generous when it comes to sharing their...

11% of Netflix users are using somebody else's account

Are you watching Netflix using somebody else's account login? You're not alone, according to new res...

A lot of people share Netflix accounts, and that’s an issue

Every new and widely used technology brings new challenges with it, and TV streaming is no different...

Sharing passwords keeps streaming services all in the family

Recent research from Parks Associates found that 11 percent of Netflix users are watching their show...

How programmatic marketing continues to revolutionize media buys

Due to a lack of understanding or experience, programmatic was slow to win acceptance, and some mark...

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Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

More than One in Five Emerging Adults Use Someone Else's Video Streaming Account

11% Of American Households Rely On Shared Video Streaming Accounts

11% of Netflix users are using somebody else's account

A lot of people share Netflix accounts, and that’s an issue

Sharing passwords keeps streaming services all in the family

How programmatic marketing continues to revolutionize media buys

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Mindi Sue Sternblitz-

Rubenstein

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