Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of 2015 across its publisher network and found that 95 per cent of the videos tracked for its latest State Of The Media Industry report were under 5 minutes in length, with the sweet spot being around 2.5 minutes.
Recent Parks Associates research also noted that around 70 per cent of Americans watch short-form videos daily on their smartphones.
From the article ,“Snackable” Content Growing In Popularity" by www.advanced-television.com
First IoT Purchase? Security Cameras. Internet-connected security cameras are likely the first smart home purchase consumers make. So says a report from Parks Associates which notes that 9 percent of...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
Viewers vote on the actions of the protagonist -- leading to one of seven endings -- using a smartphone app while the movie keeps rolling seamlessly for between 70 and 90 minutes. "This type of con...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...
