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'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate.

In fourth quarter of last year, 12 percent of U.S. broadband households had smart speakers with voice assistant technology, according to a new report from Parks Associates.

That was more than double fourth quarter 2015, when adoption was at just 5 percent.

According to the study, more than half of broadband households find the devices’ ability to control smart home equipment appealing. This includes things such as voice-activated lighting or thermostats.

From the article "'Alexa, multiply': Voice assistants show huge growth."

Previously In The News

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In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband serv...

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Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...

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