Providing market intelligence for more than 35 years

In The News

Eurobites: Germany Finds Another €1.3B for Broadband

The number of smart home controllers used in western Europe is set to soar, from just 100,000 in 2015 to more than 9 million in 2020, according to new research from Parks Associates . The growing use of such devices in smart TVs and other household appliances is largely behind their anticipated growth, says the company.

From the article "Eurobites: Germany Finds Another €1.3B for Broadband" by Paul Rainford.

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...