Providing market intelligence for more than 35 years

In The News

10 Indications 2018 Will be a Big Year for Smart Home Installations

In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acquired by Amazon, now sells Echo and other smart things, right alongside fresh produce. The visibility increases impulse buys by consumers who hadn’t done their homework. According to Parks Associates, roughly 40% of consumers spent less than one day shopping for smart house products.

From the article '10 Indications 2018 Will be a Big Year for Smart Home Installations" by Julie Jacobson.

Previously In The News

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

The Smart Money: 7 Smart Home and Security Trends from CES

Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...

Hub: Amazon Eyes Winning Formula With Ad-Supported Prime Video

A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

Walmart’s bid for Vizio would make it a different kind of company

“That’s increasingly where the money is,” said Jennifer Kent, vice president of research at Parks Associates. She said these days, a TV’s worth is tied to its streaming platform. Walmart’s private...