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2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates

December 18, 2024

home automation

Security Sales & Integration

The latest entry in our 2025 Security Industry Predictions series is Elizabeth Parks, president and chief marketing officer at Parks Associates, which produces research about what’s going on in the physical security world and beyond.

Parks Associates Research finds that over half of wearables purchase intenders say they are willing to pay a higher fee for a model with 24/7 professional security monitoring, adding the potential for RMR (recurring monthly revenue) to this line of products.

Safety and security are themes in Parks Associates research on wearables: 80% of US internet households would pay more for at least one tested solution, such as emergency SOS features or tracking the location of an elderly relative.

From the Security Sales & Integration article, "2025 Security Industry Predictions: Elizabeth Parks, President and CMO, Parks Associates"

Previously In The News

Report: 4K TV sales to spike by 2019

New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013. The report, Connected CE: Trends and...

45% of Western European broadband homes have smart TVs

45% of European broadband households own a smart TV, according to new research from Parks Associates. According to the study, the highest percentage of households is in Germany, where over 50% of b...

'Star Wars' Trailer, 'Monday Night Football' Combine For Boon To Disney, ESPN

ESPN has a strong foothold in live sports by owning rights to numerous very expensive sporting events and leagues, including "Monday Night Football," with the NFL and the network agreeing in 2011 to a...

The Growing Connected Health and Smart Home Industries

According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications....

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