Providing market intelligence for more than 35 years

In The News

22% of US broadband homes watch terrestrial TV

Approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts, according to Parks Associates.

Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broadband households or pay-TV-only households.

From the article "22% of US broadband homes watch terrestrial TV."

Previously In The News

Stream TV or Pay for Cable: Which Is the Better Choice?

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses

Parks Associates Survey Finds 33% of Security Dealers Considered Selling Their Businesses Recently the research firm Parks Associates released its 10th annual Security Dealer Perspectives: Views fr...

Best Practices for Easing Security Concerns Around Smart HVAC

According to a recent study from Parks Associates, 72% of smart home product owners are concerns with the security of the personal data collected by their devices — and with so many smart HVAC product...

Research Shows Smart Lighting Receiving Increased Consumer Interest

Parks Associates research says demand for smart lighting products to work with other smart home devices has quadrupled. Smart lighting systems are growing in popularity among consumers, with adopti...