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3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix

Netflix has some of the most loyal customers among streaming video services. While 52% of U.S. broadband households subscribe to Netflix, just 5% cancelled a subscription (including free trials) in the last 12 months, according to research from Parks Associates. That compares extremely favorably with Amazon, Hulu, and the aggregate "others" category.

From the article "3 Reasons Amazon's New Prime Video Doesn't Threaten Netflix" by Adam Levy.

Previously In The News

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...

'Streaming fatigue' got you down? The 'great re-bundling' could be the answer

And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...

Best Video Doorbell Cameras of 2022

These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...

Why Moving ‘Dancing With the Stars’ to Disney+ Isn’t the Demotion You Might Think: Analysis

Paul Erickson, research director of entertainment and consumer electronics at Parks Associates, said the “DWTS” move is smart programming and a win for both ABC and Disney+. "They’re looking at ‘Da...

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