Providing market intelligence for more than 35 years

In The News

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

Smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices, according to new research from Parks Associates.

New households are entering the smart home market with just one or two devices, which is bringing down the average number of smart home devices owned. However, Jennifer Kent, vice president of research at Parks Associates, says that is an overall positive result.

“The security industry is a strong channel for smart home devices and new services, with many opportunities to connect different ecosystems through the security system platform,” Kent says in a LinkedIn post.

Parks Associates’ research also shows that 13% own a smart light bulb, and 6% have a smart lighting control system.

From the article, "30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows" by Zachary Comeau

Previously In The News

Live TV Viewing Strong Among Millennials

In a study that examines live TV viewing, Parks Associates says consumers who have never had pay TV -- so called “cord nevers” -- spend about one-third of their TV viewing time watching live content,...

Walmart Beat Netflix and Amazon to Video on Demand But Still Lost

While Walmart sits on the streaming sidelines, the competition is moving on. Netflix’s subscription-based approach -- featuring cutting-edge, exclusive content such as “House of Cards” and “Stranger T...

Consumers Want Security Systems With Remote Monitoring

“Smart home adjacencies have helped revitalize the traditional security industry, but also create new competition," stated Dina Abdelrazik, research analyst at Parks Associates. "Consumers can create...

Amazon, Best Buy Team Up On New Smart TV Sets, But Can Alexa Beat Roku?

And as a stand-alone device attached to TVs to get streaming services, Roku leads Amazon substantially. According to a report from Parks Associates last year, Roku had a 37% share of the streaming dev...