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31 Percent Of U.S. Netflix Viewers Don’t Pay For It

However, a recent report from Parks Associates claimed that mooching leads to humongous losses of $500 million a year for the streaming video industry. The online black market for streaming accounts is thriving, and this is the major concern of Hastings and Plepler since stolen login credentials are sold at a discount in such markets.

From the article "31 Percent Of U.S. Netflix Viewers Don’t Pay For It" by Aman Jain.

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Research firm Parks Associates’ most recent churn data, from its quarterly consumer survey of 8,000 US Internet households, shows that Prime Video has the lowest churn rate at 8 per cent, while stream...

Parks: Prime Video Has Lowest Churn Rate

Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...

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