Providing market intelligence for more than 35 years

In The News

32% of US households subscribe to a paid security service

Parks Associates Smart Home and Security Tracker shows that 42% of all US households with internet own some kind of security solution, either via a security system, or via a smart camera or video doorbell but not necessarily with a security system.

The latest information from researchers at Parks Associates reveals that 32% of all US households have a paid security service. Most of these services are connected through security systems, but adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.

During the recent CES show in Las Vegas, Parks hosted its Connections Summit which included a panel session on “Home Security: Trends and Transformations” and featured participants from ADT, Alarm.com, Allegion, Eufy Security/Anker Innovations, and Ubiety Technologies.

“There is a market expansion around security solutions in general, with devices with specific security use cases being very popular – 22% of US households have a networked camera and 20% have a video doorbell,” said Jennifer Kent, VP, Research, Parks Associates. “Both systems and devices are foundations for a variety of attached services, including professional monitoring, video storage fees, interactive controls and alerts.”

Smart video devices have expanded the residential security market. Parks Associates research shows that 42% of US internet households have a security solution, including households with systems and households with a video doorbell or smart camera but no system.

From the Securityworldmarket.com article, "32% of US households subscribe to a paid security service"

Previously In The News

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...