Providing market intelligence for more than 35 years

In The News

45% of Western European broadband homes have smart TV

Parks Associates research finds 45% of European broadband households own a smart TV, with the highest percentage in Germany, where over 50% of broadband households have this internet-connected CE device.

The research firm will address the changing CE business models and opportunities for OTT video services in the EU connected home at the tenth-annual Connections Europe – IoT: Connected Entertainment and the Smart Home, November 10-11, at the NH Grand Hotel Krasnapolsky in Amsterdam.

“Europe has served as an early market for new online video services,” said Brett Sappington, Director, Research, Parks Associates.

From the article "45% of Western European broadband homes have smart TV" by Broadband TV News.

Previously In The News

Best Router Modem Combo Reviews

A study by Parks Associates found that 63% of U.S. households experience internet dead zones, impacting everything from streaming movies to online gaming.  From the article, "Best Router Modem Comb...

Research: 20% of US homes subscribe to gaming service

Parks Associates reports a continued wave of subscription service uptake among US households, led by streaming video, retail memberships, and streaming audio, while 20 per cent of households have...

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...