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45% of Western European broadband homes have smart TVs

45% of European broadband households own a smart TV, according to new research from Parks Associates.

According to the study, the highest percentage of households is in Germany, where over 50% of broadband households have this Internet-connected CE device.

“Europe has served as an early market for new online video services,” comments Brett Sappington, Director, Research, Parks Associates. “As the wave of OTT video breaks across European markets, new opportunities for partnerships are opening up among OTT services, CE manufacturers, and pay-TV providers. At CONNECTIONS Europe, we will explore the unique value of the user interface, the role of devices such as smart TVs and streaming media devices, and future opportunities that will shape the progression of OTT video services.”

From the article "45% of Western European broadband homes have smart TVs" by Thomas Campbell.

Previously In The News

Parks Associates: U.S. Households Consuming 43.5 Hours Of Video Per Week Across All Viewing Devices

At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...

Wowza Appoints Streaming Industry Veteran Chris Drake as New Chief Revenue Officer

While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...

U.S. Households Now Watch Over 43 Hours of Video Weekly, with Half Using Free Ad-supported Services Like Pluto TV, Tubi, & More

Parks Associates, a leading market research and consulting firm, has announced significant findings about those streaming content in their latest study, “The Viewer Journey: Navigating Streaming Optio...

Report: Households Say Internet Service Meets Their Needs, Despite New Demands

Over half of homes (55%) now have smart home devices, compared with 51% in 2023, the researchers found. That finding is in keeping with similar research from Parks Associates that found that the pe...

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